Who We Are?

Our Journey

ARS General Trading LLC. was established in 2010 in Dubai, United Arab Emirates. Since its establishment, it has managed to expand its business from importing and exporting items to trading a large variety of commodities, particularly within the African regions with over USD 40,000,000 turnover annually.

ARS is currently operating in 5 African countries through its subsidiary businesses, also supplying a handful of customers within the regions of those countries. In addition, PDB has started exploring the manufacturing sector.

It has commissioned a 144 Tons/day Pasta Factory in Luanda, Angola with full production capacity.

Our Vision

To become the largest reliable trading and manufacturing company.

Our Mission

To responsibly provide high-quality products and services through innovation, creativity, and value.
To secure a higher market share and penetrate more markets in Africa.
To enhance our brands and provide the markets with quality and affordable products to satisfy our customers.

Our Core Values

Integrity
Honesty
Trust
Teamwork
Accountability
Commitment to Customers
Simplicity
Fun
Humility
Continuous Learning
Quality
Constant Improvement
Innovation